Top 5 Health and Fitness Apps in New Zealand for Q1 2024

In the first quarter of 2024, the top 5 health and fitness apps in New Zealand showed varying trends in downloads, revenue, and active users. Here’s a breakdown of their performance.

MyFitnessPal: Calorie Counter experienced a consistent decline in weekly downloads, starting at 2.1K in early January and dropping to just over 1.1K by the end of March. Revenue peaked at $16.5K in early February, but gradually decreased to around $11.6K by the end of the quarter. Active users also saw a downward trend from 65.8K in the first week of January to 48.6K by the last week of March.

Strava: Run, Bike, Hike maintained a relatively stable number of downloads, with figures hovering around the 2.9K mark in January and slightly dipping to 2.2K by the end of March. Revenue fluctuated, peaking at $17.4K in mid-March. Active users saw minor oscillations but remained steady, starting at 39.7K and ending at 37.5K.

Flo Period & Pregnancy Tracker showed a modest decline in weekly downloads, from 2.1K in early January to 1.5K by the end of March. Revenue peaked at $15.1K in mid-March, with a gradual decrease to $13.5K by the quarter's end. Active users remained relatively stable, starting at 57.9K and ending at 54.3K.

Headspace: Sleep & Meditation had a consistent number of downloads throughout the quarter, starting at 349 and peaking at 659 in early March. Revenue fluctuated, peaking at $9.0K in early January and ending at $8.4K by the end of March. Active users remained stable, with minor fluctuations, starting at 3.2K and ending at 3.1K.

Fitbit: Health & Fitness saw a decline in weekly downloads, from 1.3K in early January to 845 by the end of March. Revenue showed a peak at $9.2K in early January, dipping to $6.7K in mid-March, and then rising to $8.4K by the end of the quarter. Active users maintained a stable trend, starting at 33.7K and ending at 33.9K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.